“No one lights a lamp and puts it in a place where it will be hidden”

—Jesus, Luke 11:33

That’s how I feel about businesses who are gems hidden in poor branding.

Jesus also said, “You are the salt of the earth” (Matthew 5:13), and that’s who I aim to be: the salt that draws out the unique flavors of your brand and helps it shine. (Hence, “Salted Branding”.)

If you’re a founder on a mission, especially one led by faith, you’re not just building a business, you’re stewarding a calling. And I’m here to help you do that beautifully.

BOOK A 15 MINUTE FIT CALL

Your brand should feel like a place people want to stay.

When your brand aligns with Kingdom values and shows up with intentionality, your clients feel it. They trust you faster, they come back and they bring their friends.

This is the kind of brand experience I build with you; one that’s magnetic, unforgettable and strategic so you’re not just seen, you’re sought out.

SEE HOW I WORK

Fuajia Salted Branding in caramel shirt with caramel background 2

Hi Friend!

I am Fuajia, The Brand Experience Specialist and founder of Salted Branding. I know you are wondering how to say my name; it is pronounced Fun-jiAH (I bet you didn’t see that N coming!). Philly is my home but I’m originally from Cameroon and have lived in a few different places in between. When I’m not obsessing over messaging and colors, I enjoy…

⬥ Cooking and developing ideas for my blog
⬥ Dancing and creating choreographies that may never see the light of day
⬥ Going down rabbit holes of research on random topics
⬥ Partaking in different activities with my church family
⬥ Getting quality time with God, family and friends
⬥ And mostly hanging out with myself (cus I’m a big introvert)

I’m that person who gives people my (unasked for) two cents about what is or isn’t working in a brand.

Everyone has a thing and looking too closely at things is mine. I’ve wanted to do creative work that was both beautiful and purposeful since I was a kid. So it was only natural that I studied Industrial Design in college then Design for Social Impact in grad school.

I didn’t always end up in the types of creative roles I wanted, so I started a few ventures on the side. That’s when I realized that creating brands was my favorite thing to do because I could use both sides of my brain harmoniously. I remember thinking, if I could just help people set up their businesses for success, that would be the dream.

Fast forward and here I am, doing exactly that! Turns out that was one of my callings all along. Now I wake up with ideas buzzing and can’t wait to get to work. (Tell me you love what you do without telling me.)

I care a lot about…

Empathy

Understanding you and your business is the foundation of everything I do.

Transparency

You deserve clarity and honesty at every step of the process.

Curiosity

I never stop learning and that means my clients get sharper strategy and stronger design.

Collaboration

This is a partnership; we work together to build your brand.

Fuajia is an electronic hoarder.‘s love language is food.likes to collect coconut milk from different brands.won’t be caught without earrings on.enjoys listening to true crime podcasts while she cooks.does not have a favorite color, don’t make her pick one!hardly cooks the same meal for dinner more than once a year.‘s favorite place to be is home.likes to pretend to be a wine connoisseur.loves giving herself manicures (and her nails are all hers).is not a great plant mom, unfortunately (but apparently can grow herbs).‘s house is Ravenclaw.wants to become a polyglot one day.loves being an aunty.can eat peanut butter every day.is a synesthete.makes her own chapstick, deodorant and body butter.used to sell homemade cakes and pastries.has filled a section of her wall with scriptures, inspiration and aspirations.‘s mom thinks she can be a comedian.likes to make her own bread.wishes she could learn Wing Chun from Donnie Yen.may randomly break out in dance.always has butter and eggs in her fridge.loves taking long walks where she thinks and prays.‘s weakness is ice cream.enjoys listening to audiobooks and podcasts when she works out.still doesn’t really know what a Philadelphian accent sounds like.

Book a call already!

I mean, that’s if you’re ready to create a brand that’s as bright a light as you are.

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How’s your brand being experienced?

Get the Brand Mirror to see your brand through your audience’s eyes, uncover any gaps holding it back and identify what needs to change to attract and win over the right people.