Building a strong brand can make or break your small business, but so many small business owners unknowingly sabotage themselves with branding missteps. Here are 5 branding mistakes that are hurting your small business, along with actionable ways to fix them. 1. Skipping the Strategy and Jumping Straight to the Pretty Stuff THE MISTAKE: You …

5 Branding Mistakes That Are Hurting Your Small Business Read More »

When Fall rolls around we expect everything to have a variation that is pumpkin spice flavored or scented. Businesses with foods and scented products have been taking advantage of the season to drive sales for years. Yet you don’t have to have a food or candle business to take advantage of what I like to …

Fall Branding is a Thing, and it is for Your Business Too Read More »

Creating a brand strategy is crucial for any business looking to stand out in today’s competitive market no matter the size. But what exactly is a brand strategy, and why does your business need one? Let’s talk about it. What is a Brand Strategy? A brand strategy is a comprehensive plan that outlines how your …

Your Business Needs a Brand Strategy. Here’s Why. Read More »