I don’t just design brands and websites that look good.

I’m all about keeping people coming back.

You already know your business has value. You’ve done the work, and it’s paying off.

But the truth is, a great business still needs a great brand.

Because even when people find you, that doesn’t always mean they trust you, or understand the full value of what you offer. And in today’s world, just “showing up” online isn’t enough.

Besides, you are not just building something good. You’re stewarding a gift God gave you. So the way it shows up in the world should carry the same weight and excellence.

That’s why I don’t just make things look pretty. I help you create a brand experience that is true to your vision, reflects your values and turns your connections into loyalty.

Your brand should feel like a place people want to stay.

When your brand aligns with Kingdom values, and shows up with clarity and conviction, your clients feel it. They trust you faster, they come back and they bring their friends.

This is the kind of brand I build with you—one that’s magnetic, memorable, and strategic so you’re not just seen, you’re sought out.

SEE HOW I WORK

Fuajia Salted Branding in caramel shirt with caramel background 2

Hi Friend!

I’m Fuajia, the Brand Strategist and Designer behind Salted Branding. I know you are wondering how to say my name; it is pronounced Fun-jiAH (I bet you didn’t see that N coming!). Philly is my home but I’m originally from Cameroon and have lived in a few different places in between. When I’m not obsessing over fonts, colors and messaging, I enjoy…

⬥ Cooking and developing recipes for my blog
⬥ Dancing and creating choreographies that may never see the light of day
⬥ Partaking in different activities with my church family
⬥ Getting quality time with God, family and friends
⬥ And mostly hanging out with myself (cus I’m a big introvert)

I’m that person who gives people my (unasked for) two cents about what is or isn’t working in a brand.

Everyone has a thing and looking too closely at things is mine. I’ve wanted to do creative work that was both beautiful and purposeful since I was a kid. So it was only natural that I studied design for undergrad and grad school.

I didn’t always end up in creative roles, so I started a few ventures on the side. That’s when I realized that creating the brand was always my favorite part. I remember thinking, if I could just help people set up their businesses for success, that would be the dream.

Fast forward and here I am, doing exactly that! Turns out that was one of my callings all along. Now I wake up with ideas buzzing and can’t wait to get to work. (Tell me you love what you do without telling me.)

I care a lot about…

Empathy

Understanding you and your business is the foundation of everything I do.

Transparency

You deserve clarity and honesty at every step of the process.

Curiosity

I never stop learning and that means my clients get sharper strategy and stronger design.

Collaboration

This is a partnership; we work together to build your brand.

“No one lights a lamp and puts it in a place where it will be hidden”

—Jesus, Luke 11:33

That’s how I feel about businesses who are gems hidden in poor branding.

Jesus also said, “You are the salt of the earth” (Matthew 5:13), and that’s who I aim to be—the salt that draws out the unique flavors of your brand and helps it shine. (Hence, “Salted Branding”.)

If you’re a founder on a mission, especially one led by faith, you’re not just building a business, you’re stewarding a calling. And I’m here to help you do that beautifully.

So. Are you ready to create a brand that reflects your God-given brilliance?

BOOK A 15 MINUTE FIT CALL

Fuajia is an electronic hoarder.‘s love language is food.likes to collect coconut milk from different brands.won’t be caught without earrings on.enjoys listening to true crime podcasts while she cooks.does not have a favorite color, don’t make her pick one!hardly cooks the same meal for dinner more than once a year.‘s favorite place to be is home.likes to pretend to be a wine connoisseur.loves giving herself manicures (and her nails are all hers).is not a great plant mom, unfortunately (but apparently can grow herbs).‘s house is Ravenclaw.wants to become a polyglot one day.loves being an aunty.can eat peanut butter every day.is a synesthete.makes her own chapstick, deodorant and body butter.used to sell homemade cakes and pastries.has filled a section of her wall with scriptures, inspiration and aspirations.‘s mom thinks she can be a comedian.likes to make her own bread.wishes she could learn Wing Chun from Donnie Yen.may randomly break out in dance.always has butter and eggs in her fridge.‘s weakness is ice cream.enjoys listening to audio books on her walks.still doesn’t really know what a Philadelphian accent sounds like.

Let’s Be Pen Pals!

Omg, are we about to be friends!? Hop on my email list then, and you will get some pretty cool letters from me. I promise I won’t spam you (cus ain’t nobody got time for that!). I may or may not write to you every other week. But if my emails are infrequent, that is only because I choose quality over quantity.

(Also if we are not clicking, you can kick me out at any time. I won’t be mad!)