Foodie Societee
Foodie Societee is a clothing brand created for lovers of food by a lover of food. It is dedicated to celebrating food through t-shirts and other apparel.
The opportunity
The goal was to create a t-shirt brand centered around food. The brand needed to allude to food from the name to the colors so it will be easily recognizable by ideal customers and drive curiosity.
the service
I came up with the name Foodie Societee to begin to build a culture around the brand and make it clear to the audience that the brand involves t-shirts and food. I made the branding warm with deep colors that allude to food as well as some soft colors that give it a delicate edge. Overall, I made the branding and copy playful and relatable.
Brand Strategy | Brand Identity | Brand Naming | Website Design | Apparel Design | Copywriting
