Sriii Consulting
Sriii Consulting: Developing a brand strategy and marketing campaign that drives visibility
Samuel Reed, founder of Sriii Consulting, is a Philadelphia based Full Focus Pro & Business Coach who focuses on empowering entrepreneurs to thrive locally and scale Sustainably.
The opportunity
Reed, was coming across as a business coach and had developed a reputation as “The Side Hustle Guy”, but he was delivering value beyond scaling side hustles. He needed help developing a clear positioning for his brand, and with growing his brand presence and authority locally.
the service
From our strategy session and ongoing consulting, I learned how well rounded his approach to coaching was and distilled my findings into a brand strategy, messaging framework and marketing campaign.
Our collaboration included updating his title to bring his certification as a Full Focus Pro to the forefront while highlighting the holistic nature of his coaching and leaving room for curiosity. Other parts of the work on his strategy included clarifying his audience and updating his core message so it spoke to them on both an intellectual and emotional level.
In order to strengthen his brand presence and authority locally, I developed a marketing campaign in line with his brand called “Philly’s Got Hustle”. The campaign focused on celebrating Philadelphia’s community of entrepreneurs by giving them the opportunity to share stories about their businesses. Part of the challenge involved tagging and highlighting other business owners in order to get the chance to win a free coaching session with him and some other prizes.
The campaign was designed to build momentum by having entrepreneurs naturally uplift each other. By sharing their stories, they got pulled into Reed’s ecosystem and pushed his brand awareness while simultaneously getting free publicity through his various platforms. He also replicate the campaign in Kanye, Botswana under the name “Bot’s Got Hustle”.
Both campaigns led to engagement and sessions being booked from new as well as returning clients. It also led to a growth in his audience predominantly from local entrepreneurs. We made sure he was equipped with a clear outline of the campaign, KPIs and all necessary info to adapt the campaign for future use.