Plans & Journeys: Creating a bespoke brand from strategy to website
Plans and Journeys, founded by Yvonne Tate, is a company that provides bespoke digital planners and journals for individuals and organizations.
The Opportunity
Yvonne came to me with a vision for her brand and an existing website that didn’t do her offer justice nor speak to the caliber of clients she was targeting. She needed a brand that captured her offer and was enticing to her two target audiences: solopreneurs and organizations.
the service
After a session where I got to understand her brand, offers and goals, I created a full brand for her that was inline with her vision and target audience. Yvonne was tired of cutesy pastel planners and at the same time didn’t want to be limited to the plain black alternatives. Her business offers custom made alternatives that cater to minorities and all genders, and she wanted her brand to reflect this.
I created a brand strategy and messaging framework that properly articulated the gap in the market, empathized with the needs of her audience and positioned Plans and Journeys as the solution to the gap. I wrote her copy using her messaging framework as a guide, and also created a visual identity and website that was as refined as her message. Her only responsibility was to hit publish.
Brand Strategy | Messaging Framework | Brand Identity | Website | Copywriting
