Brand Positioning Intensive

Here’s how you become a category of one.

You have a strong offer but your positioning, messaging or brand presence is getting in the way. In three weeks we will turn this around and begin building momentum in reaching your audience.

three, 90 minute sessions

Your messaging framework

Your marketing strategy

Immediate action

Salted Branding Fuajia on phone

Does your brand sound like everyone else’s? Or worse, is it repelling the people you actually want to work with?

What sets a brand apart nowadays is a deep understanding of who they are and a positioning that can’t be replicated.

But if people think they know what you do even after all your explanations, it’s probably because you’ve learned to position your brand following your industry standard.

There’s nothing wrong with this, that is if you want to sound like everyone else.

And when you sound and look like everyone else you compete for attention. Plus the attention you get is probably not even from your dream client.

This is how you find yourself selling to people who are shopping based on price and speed. (You probably know by now, playing this game means racing to the bottom.)

Yet your value doesn’t come from how cheap you can sell your offer for, nor from how fast you can deliver it.

Your value is in your deep knowledge that you didn’t learn overnight, and your unique God-given gifts that no institution or online course could instill in you.

But here you are, asking ChatGPT to distill that into a message that sells. And wondering why your brand feels watered down.

Well, not anymore.

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The key to your brand’s success is in your positioning.

And the key to your positioning is YOU. When you create a brand based on your irreplicable identity, your unique gifts and your specific knowledge and skills, you become unstoppable.

And that is why the Brand Positioning Intensive exist. To take everything that makes you one of a kind and translate that into a brand that reflects your brilliance and speaks the language of your audience.

When your brand is positioned this way you immediately stand out from the others in your industry

No more seeking attention by doing what everyone else is doing online, repelling quality clients while attracting discount seekers, posting endless tips and hoping that leads to clients.

Instead, your brand as a whole shifts:
⬥ your value becomes clear
⬥ your messaging becomes powerful
⬥ you attract aligned clients
⬥ And your brand becomes a category of one

Fuajia holding a camera

Now here’s how we create this type of brand for you in 3 focused sessions.

Over the course of 3 weeks we will meet for three 90 minute sessions to build your brand positioning and marketing strategy. Behind the scenes I will research, write and construct your strategies so you and your team can use it again and again. You will receive deliverables and assignments after each session. Every week, your brand will experience a direct transformation.

Week 1: Your BrandBrine + Plan

We have our first 90 minute session. This is where I gather all the information about your brand and do the bulk of the work before our next meeting.

You just have to show up ready to answer a lot of questions.
I will take everything I learn from our time together and do some research around your brand and industry. From there I’ll create your unique positioning, how this should translate in your brand and your plan to execute it. I will also distill everything into a working messaging framework for us to review and refine together.

Week 2: Your Messaging and Brand Presence

In this week’s session, we go over the results from your BrandBrine: your brand’s positioning, your messaging framework and other related research. We make any updates in real time, then focus on translating all of it into your brand presence.

You will make some decisions about how and where you want to show up considering your messaging, visuals and funnels. Then begin making updates to your brand based on our session.
I will provide you with a polished version of everything we decide and begin creating your custom marketing strategy so you can start taking action to reach your audience.

Week 3: Your Custom Marketing Strategy

In our last session, we review your brand presence updates and refine your marketing strategy. We make sure your strategy is effective, sustainable and fun because sharing your gifts with others should be enjoyable and never lead to burnout.

You will have everything you need to soar and will start executing on your strategy.
I will deliver your final marketing strategy to you in an organized format, making it easy to reference, track your actions and make updates.

YOUR INVESTMENT: $2500

Your BrandBrine is included in this price. Payment plans are available through Klarna and Affirm.
If you want a full Salted Branding Experience in the future, a portion of this cost will go towards any of the packages.

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My secret sauce: The Salted Framework™

Our collaboration will follow the Salted Framework. This assures your brand is looked at as a whole and you receive precisely what you need to reach your dream clients.
Here’s what it looks like within The Salted Branding Experience.

Position

Your unique positioning.

Articulate

Your messaging framework.

Express

How your brand should express itself.

Move

Your custom marketing strategy.

The time is now.

The people you are here to serve are waiting for you.
But they won’t recognize you if you keep on operating with a brand that doesn’t reflect the caliber of your work.

If you are ready for this type of transformation, let’s begin.