Revel: Creating a brand that speaks to business success without compromising on wellness
Revel Strategy Consulting provides holistic wellness and growth strategies for minority owned businesses. The founder, Kamila Ahmad, aims to provide her audience with resources that enable them to scale sustainably, establish a strong physical presence in their communities and celebrate their legacy.
The Opportunity
Revel was in the very early stages of development and Kamila needed a full brand. One that captured her vision and helped her articulate her visual and verbal message to her audience.
the service
We started with an extensive strategy session where I gathered more data about her brand and audience. Then I created a brand for her that spoke to her demographic and their desires.
I developed a brand strategy and messaging framework that captured who her audience is, their pain points and desires, and the language she should use when speaking to them. I also created a brand for her that was both vibrant and grounded so it would speak to the holistic nature of her work. Her website incorporated her services as well as her wellness strategies, highlighting her approach to building a business without neglecting self care.
Brand Strategy | Messaging Framework | Brand Identity | Website Design
